The Idea People
416-520-6019

Our Capabilities

Targeted Messages

We help you focus your marketing strategies into vivid, memorable messages that are delivered in the most efficient media mix targeted to your specific audience. We creatively shape your message to be “Taylored” to the specific needs of each media and then deliver that message. We rely on data, market research and decades of experience to select the best media for the situation, which may include social media, print, mobile marketing, outdoor, Internet marketing and more.

Over 1.2 billion people access the internet from their mobile devices. Over 89% of consumers use search engines for purchase decisions. And 55% of purchase-related conversions occur within 1 hour of the initial mobile search. Simply put, “mobile sites” convert business at a much higher rate than conventional websites – but if you aren’t doing SEO, no one will find your site… and no one will convert. Mobile optimization is not a “one size fits all” solution and Post-PC era is not just a “trend” anymore, it’s a way of life.

Bulls eye on a dart board

Taylor Made Advertising

Creative Approach

We are integrated, “tactically neutral,” and provide unbiased counsel to our clients.

We immerse ourselves in your business and apply strategic thinking rigorously and methodically.

We start by learning about and obsessing over your brand. We look to uncover that one special insight – that singular nugget of information – that will allow us to create ideas that resonate deeply with your clients.

The insights we uncover provide us with the information needed to create focused communication strategies that unleash the power of your brand and uniqueness in the market!

What We Do

That’s Why They Call Us

“The Idea People TM